Dream job alert: being a full-time, professional fun-maker. The Fun Theory is an initiative of Volkswagen, and the following sums up the purpose of their website:
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
Check out this short video showing the genius of how adding fun to function can have a huge effect on behavior:
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