Electronic Commerce Marketing Manager
Description: Responsible for topline sales and marketing on the Haggar B2C E-Commerce site. Produce online advertising. Determine website content and design. Analyze customer preferences and online sales. Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format. Conduct financial modeling for online marketing programs or website revenue forecasting. Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks. Conduct online marketing initiatives such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media websites. Optimize web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations. Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate. Participate in the development of online marketing strategy. Propose online or multiple-sales-channel campaigns to marketing executives. Assist in the development of online transactional and security policies. Assist in the evaluation and negotiation of contracts with vendors and online partners. Implement online customer service processes to ensure positive and consistent user experiences. Resolve product availability problems in collaboration with customer service staff. Other marketing duties and projects as required.
Qualifications: · 3 to 7 years related experience
· Bachelor’s Degree (four year college or university)
· Microsoft Office Suite Proficient, HTML, Web Design and Web Analytic software
Location: Corporate Office
Dallas, TX
Application Process: YOU MUST COMPLETE AN APPLICATION AFTER logging-in/creating an account in order to apply for a position. PLEASE READ ALL INSTRUCTION WHEN COMPLETING THE APPLICATION PROCESS. Your application will not be accepted/processed unless ALL required fields are completed.
Policy Statement: Haggar offers competitive salaries and excellent benefits. We are an Equal Opportunity Employer, with a smoke-free work environment. Responses to interviewed candidates only.
https://careers.haggar.com/default.aspx
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